Wednesday, July 18, 2018

I will enhance your company’s credibility and grab attention with clear, crisp, and compelling messaging for all audience targets — existing and prospective customers, employees, investors, the media. My skills run the gamut from technical (e.g., policies & procedures, manuals, sell sheets) to imaginative (e.g., ads, social media campaigns, websites) and all in between. + See More

I will enhance your company’s credibility and grab attention with clear, crisp, and compelling messaging for all audience targets — existing and prospective customers, employees, investors, the media. My skills run the gamut from technical (e.g., policies & procedures, manuals, sell sheets) to imaginative (e.g., ads, social media campaigns, websites) and all in between. + See More












About:

Case studies are key parts of your corporate resume. They explain how you help customers solve problems, deal with challenges, and reach business goals. Case studies help prospective customers size up your potential for helping them. They are valuable marketing tools. I will help you turn your case studies into engaging stories.


We’ll schedule a 30-minute conference call with internal team members responsible for the project you’d like to highlight. I can also speak with client representatives if you like. During the call I’ll ask questions around:


  • the problem the customer faced prior to engaging your company
  • what they wanted you to do
  • your recommendations and final solution
  • how the project was handled, interactions with customer staff
  • results – numerical and otherwise


I’ll provide a compelling title for the case study. We can schedule another conference call to review the first draft. I offer up to 3 revisions within the original scope; these should be communicated to me within 7 business days of my submitting the first draft. Let’s start storytelling!

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